The Salon

01How long have you been open?

02How many stylists are on the team currently? Anyone new starting or leaving soon?

03In 5 words, how would you describe Ikon to someone who'd never been?

04What do you think genuinely sets you apart from other Newcastle salons?

ii.

Services & Focus

05What services do you most want to be busy with? You mentioned colour + cuts are the heart — anything else you'd love more of?

06Are there services you'd like to dial DOWN visibility on?

07Your current bio mentions extensions specialists + event styling — how attached are you to that positioning? I'd like to suggest a refresh that better matches what you told me on the call.

08Do you have content obligations or co-marketing opportunities with Wella or O&M I should factor in?

iii.

Goals & Success

09When you imagine the "machine running" in 3 months — what does that look like day-to-day for you?

10Are there quieter periods or days you'd like to help fill? e.g. Fridays, mid-afternoons, school holidays...

11How do you currently know where new clients found you? Do you ask at booking, track via Fresha, or just go on vibes?

iv.

Content Access

12Are you comfortable on camera, or strictly behind-the-scenes?

13Are any of your stylists keen to be on camera? Who's the natural one?

14Can the team realistically capture phone footage day-to-day, or do you need me onsite regularly to film?

15Do you have a client consent process for sharing before/afters? Any clients who are a hard no?

16Roughly how often do you have a "hero" moment in the chair worth filming? Full colour transformation, big cut, dramatic makeover...

17For in-person shoot days, would you prefer I come on a trading day, or a closed day?

Brand & Inspo

18Do you have brand guidelines, logo files, colour palette, or fonts I should work with? Or are we building the visual identity from scratch? Both are fine.

19Any salons or accounts whose social you love? Doesn't have to be hair — could be cafés, fashion, anything that feels like the vibe.

20Anything you DON'T want to do? Dancing reels, lip-syncs, talking-head pieces, anything that makes you cringe?

vi.

Stories & Daily

21You mentioned you're happy to keep doing stories yourself — still the case? Or would you like me to take branded story packs off your plate too?

vii.

Logistics

22What's your monthly investment range looking like?

23When are you wanting to kick things off?

24Anyone else involved in the decision, or is it all you?

Based on our chat

Here's where I think
you'll land.

From what you shared, you need a done-for-you setup — not just someone posting on your behalf, but someone strategising, creating, and running the whole thing so you can stop thinking about it. Two options to consider 👇

Option A · Light Touch

Mini Killers — $650/month

12 posts/month
1 reel/month (simple short-form edit, trending audio)
Scheduled & optimised across IG + FB
Hashtag research (basic set)
30-min check-in call/month

Good if budget is the priority and you've got team energy to feed me phone footage regularly.

Option B

Little Killers — $1,200/month

12 posts/month (static + carousels)
4 reels/month (edited, trending audio)
Captions in your brand voice + SEO keywords
Hashtag banks (refreshed monthly)
Scheduled & optimised across IG + FB
Monthly analytics report
30-min check-in call/month

+ Monthly BTS Content Day — $250 (3 hours onsite)

I come onsite for 3 hours to capture real, in-the-chair moments
Transformations, team energy, the actual vibe of Ikon
Travel within 50km included · extra hours $60/hr if you want a longer shoot
This part matters — without fresh footage, even the best strategy runs dry by month two

Option B Total: $1,450/month

Fill out the questions above and I'll come back with a proper tailored proposal — there may be tweaks based on your answers, so consider this the starting point, not the final quote.

This will open your email with everything pre-filled for Hope.